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Digital Marketing Training Course

The GroTechMinds Digital Marketing Program can help you become a Certified Digital Marketer. Learn the art of digital marketing from top industry experts from top firms and advance your career with live, interactive classes. Advance to more complex analytical approaches after learning the fundamentals. Get practical experience through individualized mentoring and real-world assignments.
  • Description
Digital Marketing Course

    Up-and-Coming Class Info
    30 hours
    Recorded Video Access
    1 Year
    Course Start Date
    1 Aug 2024
    7:30AM-8:30AM IST

    Digital Marketing Course Overview

    The Digital Marketing Program from GroTechMinds will help you master the essential skills needed to excel in the digital marketing landscape. This comprehensive course covers key areas such as SEO, SEM, social media marketing, content marketing, email marketing, and web analytics. Learn from industry experts through practical exercises, real-world projects, and interactive sessions designed to equip you with the knowledge and experience to drive successful digital marketing campaigns whether you're a beginner or looking to enhance your existing skills.

    Digital Marketing Course Outcome

    Digital Marketing Tool Coverd

    About Digital Marketing Course Features
    Digital Marketing Course Syllabus

    Introduction to Digital Marketing
    What is Marketing
    What is Digital Marketing
    Difference between Digital Marketing and Traditional Marketing
    Why Digital Marketing is important
    Components of Digital Marketing

    What is SEO
    Types of SEO
    Types of Keywords
    What is Keyword Research
    How to choose right keywords for your business based on context
    Keyword Research Process

    Keyword research with tools Practicals

    Meta Title Meta Description Meta Keywords
    “Module SEO On-Page SEO
    Header Tags URL Structure Image ALT Tags
    Keyword Density
    Keyword Prominence
    Content Strength
    Freshness of Content

    Basics of Content Writing
    What is Content Marketing

    Page Speed
    Secured Sockets Layer
    Robots Exclusion Protocol
    Mobile Friendly
    Accelerated Mobile page
    Bounce Rate
    Session Time

    What is Off-page
    Internal Links / External Links
    Inbound Links / Outbound Links
    Dofollow Links / Nofollow Links
    Page Rank / Page Authority / Domain Authority
    Link Juice
    Various Off Page Submission
    Competitor Backlinks
    SEM Rush / Ahref
    How to use Site Operators
    Guest Posting
    Directory Submission

    Competitor Backlinks
    SEM Rush / Ahref
    Complete SEO Website Audit

    What is Search Console
    Search Console Integration
    GSC Analytics

    Advantages of SEM
    Types of Network
    Types of Campaigns

    Ad Rank Formula
    Basics of Bidding
    Quality Score

    Landing Page Optimization AND Building Wireframe

    Keyword Research
    Keyword Match Types

    Types of Ads
    Types of Ad Extensions
    Ad Copy Creation
    Auction System, Bidding Strategies
    Google Ads Campaign Simulation
    Google Ad Campaign Creation
    Google Ads Real time Data Analysis and Troubleshooting Real Time Scenarios
    Display/ Video Campaign Set up

    Introduction to Social Media Marketing
    Identify Objectives
    Understanding Target Audience Behavior

    Facebook as a Tool
    Organic Algorithm
    Facebook Business Assets
    Business Page Creation

    Facebook Ads Manager
    Ad Placements
    Custom Audience / Lookalike Audience

    Detailed Targeting Audience Research
    A/B Testing

    Ad Account Creation
    Campaign Level
    Ad Set Level
    Ad Copy Level
    Tracking – Facebook Pixels

    Optimization Techniques
    Content Marketing
    Influencer Marketing
    Instagram Algorithm

    Instagram Reels / Video Creation (Invideo)

    Personal Profile Optimization
    Creative Summary
    Ranking Optimization

    LinkedIn Business Pages
    Ad Account Creation
    Target Audience Research
    Ad Account Creation
    Campaign Creation

    Importance of Youtube
    Influencer marketing in youtube
    Video SEO

    Creator Studio
    Upload Video
    End Screen Annotations
    Information Cards
    Video Editing in Youtube

    What is Domain
    What is Hosting
    What is a Website
    What is CMS
    Buying a Domain and Hosting

    Website Development with WordPress
    WordPress Installation
    What is a theme
    Theme Installation
    What is a Plugin
    What is a Page Builder
    Creating Pages with WordPress
    Create a Sub Domain
    Install WordPress
    Install Themes
    Create Pages
    Install Plugins

    Understanding GA4’s functions and features
    Setting up Google Analytics 4

    Creating custom events in GA4
    Exploring the pre-built reports in GA4

    Who Should enroll this course
    Our Rockstar works at below companies
    Download Brochure
    Get our brochure and take a look at our curriculum. We've designed it to ensure you gain valuable skills, plus we provide 100% job placement support. Start your journey to a successful career today!"
    Download Digital Marketing Course PDF

      Frequently Asked Questions!

      A digital marketing course teaches you the ideas, techniques, and tools for promoting products or services online. It addresses topics such as SEO, SEM, social media marketing, content marketing, email marketing, and analytics.

      Anyone interested in learning more about online marketing can benefit, including aspiring digital marketers, business owners, entrepreneurs, marketing professionals, students, freelancers, and job changers.

      GroTechMinds’ Digital Marketing Program takes 3 months and 15 days and contains real-time tasks and assignments. This combination of theoretical learning and hands-on experience guarantees that students gain a thorough understanding of Digital Marketing in a short amount of time.

      No prior experience is usually required. Our courses are structured to begin with the basics and graduate to more complex themes, making them appropriate for beginners and those with prior marketing experience.

      Search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, web analytics, conversion rate optimization (CRO), and online advertising are frequently discussed topics.

      Career opportunities after completing GroTechMinds Digital Marketing Program roles such as digital marketing manager, SEO specialist, social media manager, content strategist, email marketing specialist, PPC specialist, and web analytics expert.